At least there's ONE out there who's embarassed to be "media"

So, when I say I’m deeply ashamed right now to be called a “journalist”, you can imagine just how deep that cuts into my soul. Now, of course, there’s always been bias in the media. Human beings are biased, so the work they do, including reporting, is inevitably colored. Hell, I can show you ten different ways to color variations of the word “said” - muttered, shouted, announced, reluctantly replied, responded, etc. - to influence the way a reader will apprehend exactly the same quote. We all learn that in Reporting 101, or at least in the first few weeks working in a newsroom. But what we are also supposed to learn during that same apprenticeship is to recognize the dangerous power of that technique, and many others, and develop built-in alarms against their unconscious. But even more important, we are also supposed to be taught that even though there is no such thing as pure, Platonic objectivity in reporting, we are to spend our careers struggling to approach that ideal as closely as possible. That means constantly challenging our own prejudices, systematically presenting opposing views, and never, ever burying stories that contradict our own world views or challenge people or institutions we admire. If we can’t achieve Olympian detachment, than at least we can recognize human frailty - especially in ourselves. Edgelings.com » Editing Their Way to Oblivion: Journalism Sacrificed For Power and Pensions.